Semiotics essays

As it stands, the bulk of your paper is a semiotic analysis, which is only partially tackling the essay question. Since it’s your draft, and since the class was lectured on hegemony quite late, I will grant leeway with that. You’re only on 1 400 words so use the extra 400 or so to discuss the ad in relation to hegemony.

“Language has been regarded as an important practice in human culture. It reflects history, culture and belief of an ethnic group. In most culture, sexist that bias in favor of one sex and discriminates another seems to be common. In such belief, men are conventionally treated as superior while women are inferior.

There have been several attempts to define semiotics and they all seem to share that semiotics is the scientific study of signs, sign processes like: indication, designation, likeness, analogy, metaphor, signification and meaningful communication.

Using mass media, it aims to persuade potential consumers that there is a correlation between the brand and a lifestyle or identity, which is considered enviable. (John Berger, Ways of Seeing) Semiotics, a concept developed by Ferdinand de Saussaure is a useful tool for analysing advertisements.